Going along with creating successful landing pages that will increase your conversion rate is a tool by Google that will help collect data to measure this. The Google Website Optimizer is what they call an A/B/n tool. This stands for the comparison of web page version A to web page version B, and n stands for C, D, E, etc.. This tool is used to compare one web page to another and have real life users make decisions on the actual web page. They get a chance to make a conversion decision on different web page hypothesis and have their data represented accurately.
How it works is you provide two or more different web designs to Google and the tool unknowingly displays these different versions to the visitors, and like Google Analytics it tracks what they are doing on your page, and measures the conversion rate of all of the different pages. This way you will then have tangible data to compare and help make a better decision as to which version to use.
Using the WiderFunnel LIFT model as I previously described can help create better web page version hypothesis that will ideally provide you with better conversion rates. This way you can use the Goggle Website Optimizer between the best overall pages to come up with the best web page with the most optimal conversion rate.
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