They originally began talking about this publicly back in February, but Microsoft's news of opening up stores across the country sounds rather familiar. When I read about Microsoft opening its own retail stores to "transform the PC and Microsoft buying experience," I couldn't help but immediately think of Apple stores. I'm not all that surprised that Microsoft feels like it needs to open these stores in order to compete, but I am a little surprised it took so long for them to make this move. Regardless, Microsoft hopes that opening these stores across the country will bring more business to them and quite frankly, I think it will be nice to be able to avoid Best Buy!

A leaked image of a potential Microsoft store setup.
The interesting thing to me is that Apple has all these stores in which it not only sells its small products and accessories, but also has a main focus and huge attraction for its own branded computer. Microsoft's decision to open stores makes me wonder if maybe they have something similar in the works? Perhaps, Microsoft has finally developed an entire computer with it's own Microsoft name. From all the reports and press releases from Microsoft regarding these stores, it sounds like they are using it as a sort of market research. They keep emphasizing that they hope to learn about customers and be able to use such information for their future development. Obviously the near release of Windows 7 will be a perfect introduction to some of the early rising stores , as well as the new coming Windows Live and Windows Mobile.

Another leaked image from the same presentation of what a Microsoft store may look like.
Microsoft has mentioned store openings to begin as early as fall of this year, and since we seem to have officially entered fall, (at least according to the weather) openings should be appearing pretty soon. More stores are supposed to be coming in 2010, but Microsoft's attempts to open a few stores with the release of Windows 7 in a couple weeks and the upcoming holiday season will be beneficial for the company. Microsoft is planning to open some stores right next door to Apple stores, knowing that the competition is going to be present, and knowing that they need to take it head on. After hiring ex-Wal-Mart executive, David Porter to help get the stores up and running, Microsoft is feeling very confident that they will not only survive in the store seller's market, but that they will also compete and strive against the competition.