Going along with creating successful landing pages that will increase your conversion rate is a tool by Google that will help collect data to measure this. The Google Website Optimizer is what they call an A/B/n tool. This stands for the comparison of web page version A to web page version B, and n stands for C, D, E, etc.. This tool is used to compare one web page to another and have real life users make decisions on the actual web page. They get a chance to make a conversion decision on different web page hypothesis and have their data represented accurately.
How it works is you provide two or more different web designs to Google and the tool unknowingly displays these different versions to the visitors, and like Google Analytics it tracks what they are doing on your page, and measures the conversion rate of all of the different pages. This way you will then have tangible data to compare and help make a better decision as to which version to use.
Using the WiderFunnel LIFT model as I previously described can help create better web page version hypothesis that will ideally provide you with better conversion rates. This way you can use the Goggle Website Optimizer between the best overall pages to come up with the best web page with the most optimal conversion rate.
Showing posts with label widerfunnel. Show all posts
Showing posts with label widerfunnel. Show all posts
Apr 21, 2010
The WidedFunnel LIFT
Using a search engine like Google to yield results on how to increase your conversion rate leads you to two separate types of web page design education; one which talks about specific tips to help your web site’s conversion rate, and another is a different set of pages all together which talk about detailed models to implement in order to do the same. The primary distinction is that the models help to develop valid test hypothesis (new web site designs of current pages) by using a structured methodology.
The methodology I'll talk about specifically is called the WiderFunnel LIFT Model, which stands for the Landing Page Influence Function for Tests. WiderFunnel is a marketing optimization design team that uses this self-created LIFT model as well as the “proprietary closed-loop, scaleable, continuous-improvement process to execute Conversion Optimization” called the Kaizen Method as a strategy for their clients.
The WiderFunnel LIFT model was published in a blog article on the WiderFunnel web site on March 16th, 2009. At the beginning of the article WiderFunnel claims to have lifted each of their clients’ conversion rates by at least 10%, all the way up to 277%. This is a lofty claim, but if proved to be true shows the real possibility and power of using a specific model like the LIFT model to help aid in your web design process. WiderFunnel states that a true methodology is better than plain tips as most web sites provide for help with web design and conversion rates. The WiderFunnel LIFT model is made up of six conversion factors: Urgency, Clarity, Relevance, Distraction, Anxiety, and Value Proposition. The WiderFunnel website is found here.
The methodology I'll talk about specifically is called the WiderFunnel LIFT Model, which stands for the Landing Page Influence Function for Tests. WiderFunnel is a marketing optimization design team that uses this self-created LIFT model as well as the “proprietary closed-loop, scaleable, continuous-improvement process to execute Conversion Optimization” called the Kaizen Method as a strategy for their clients.
The WiderFunnel LIFT model was published in a blog article on the WiderFunnel web site on March 16th, 2009. At the beginning of the article WiderFunnel claims to have lifted each of their clients’ conversion rates by at least 10%, all the way up to 277%. This is a lofty claim, but if proved to be true shows the real possibility and power of using a specific model like the LIFT model to help aid in your web design process. WiderFunnel states that a true methodology is better than plain tips as most web sites provide for help with web design and conversion rates. The WiderFunnel LIFT model is made up of six conversion factors: Urgency, Clarity, Relevance, Distraction, Anxiety, and Value Proposition. The WiderFunnel website is found here.
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