We all know Google currently reigns supreme in the search engine market, and recently Microsoft has introduced its own revised search engine called Bing. But where do the numbers really fall? According to
Net Applications Google currently holds 84.91%, followed by Yahoo at 6.22%, Baidu (one I personally had never heard of before) at 3.28% and Bing at 3.26%. These numbers are pretty shocking and it makes sense that a couple of the largest competitors of Google would want to team up against Google.
Microsoft and Yahoo are teaming up with one another in the search engine market in the fight against Google. The deal first announced to the public on July 29, 2009 would join the two companies’ services; Yahoo search will utilize the Bing search engine and Yahoo will offer advertising for Microsoft products on its site. This is a ten year agreement that will combine the two companies resources in the search engine market in hopes of gaining sizeable market share from Google.
Both parties feel this will free up resources from other areas of development and allow them to offer new and exciting options to the public. It has an added benefit to advertisers as they will get combined advertising on both Microsoft and Yahoo search pages, allowing them not to have to choose one or the other. Microsoft and Yahoo had originally hoped to have the agreement finalized by October of 2009, but due to some unforeseen delays are now targeting July 2010. But ultimately the deal needs to be accepted and approved by the department of justice for anti-trust reasons.
This deal could pave the way for other combined services from the two companies which overall is a benefit to the consumers. And could drive Google harder as it continues to increase it’s offerings to the public.
