Google Vs Microsoft: competition assumptions

It is fairly obvious that Google and Microsoft are one if not the most successful companies of all time. It is also clear that the two companies are not very close friends and therefore, they try hard to take on each other. I have ran into this cool article that highlights a suggested strategies on how Google can take out Microsoft and vice versa. The article starts by pointing out how to kill key competitors (major key competitors to be exact); three main factors to consider when trying to hurt your competitors are Patience, perseverance and last but not least destroying the opponent image by manipulating trust. The secret to being patient is to allow the opponent to do most of the work for you. In the following paragraphs, a brief look at how Google can take out Microsoft and vice versa will be highlighted.

Google can take Microsoft out for a couple of reasons. First, Microsoft image has been declining over the years and it has been effecting its ways of attracting key employees. Google has also been working on destroying the public image of Microsoft by pointing out as evil. Second, the fact that Google is very successful in its search engine had put Microsoft on the race to be match that; this has sucked many of Microsoft resources which could potentially bring down their profits. Lastly, Google can gain the available government trust that could help them win most of the local and international departments. This will also pressure Microsoft to respond with lowering its prices and increase its quality. As a result, Microsoft net income could get hurt pretty bad.

Microsoft can take Google out for a couple of interesting reasons as well. First, just like Microsoft, Google's image has been going down hill. It does not really effect its revenue as much but it could protect Microsoft. How? Simple enough, people don't want to replace an evil corporation by another. Second, Microsoft can focus on improving its search engine which is already happening as well as trying to capture the advertisement segment, which Google depends on heavily. There are many reasons but these are the main two. In conclusion, Google and Microsoft battle would go on for a long time and personally I think it would be hard to determine the winner!