Microsoft is a multinational computer technology corporation. With the help of this multinational corporation, the retailer has been looking at this opportunity to get them out of the recession. Microsoft will help the retailers to work exactly with customer needs and help retailers to make more out of it at the same time. Microsoft has created technologies used in stores such as Microsoft Surface that help customers explore products, and sells tools such as mobile tablets that retailers use to check stock.
They have also created a dynamic way for the retailers to keep their customers informed about the products in the store, which can also be accessed through the web and their prices can be checked with other competitors on their fingertips. One of the strongest trends that the retailers can make more out of is the availability of enormous variety of cell phones and smart phones.
Retailers can also attract more customers with the accessibility to the web through their Wi-Fi connection to suggest products based on profile information, which can also help them to maintain products availability, product area and more. This gives the retailers a huge help to keep their customers coming and it doesn’t even cost them anything because the customer pays for it on their own. Also having a latest technology where retailers can have shoppers pay with digital cash from their bank accounts, having them pay over mobile devices will help them to eliminate hassles with their credit card companies.
This seems useful to attract customers. I wonder though with the recession if people can still afford new products. Thanks for the information.
ReplyDeleteThe dangerous thing about Microsoft new technologies - such as Microsoft Surface - is that they are going to eliminate many service jobs in an already burdened economy. On top of this, the recession may be followed up by a jobless recovery. By using automated services for ordering, marketing, etc the necessity of human interaction goes down.
ReplyDeleteThat is just my $.02