The other day I had to read a case paper about Apple Inc. It was interesting to see how Apple started out and how they revolutionized a lot of the technology we know today. Apple Computer joined the world in 1976, when Steve Jobs and Steve Wozniak began making computer circuit boards in their garage. A while back Steve Jobs was fired, which is one thing I never knew. Here is some examples of things that we use that might not exist without Apple and Steve Jobs.
Apple created things such as the iPod, Mac, iPhone, and millions of apps that we use everyday. Apple has created two great partnerships, one with AT&T when they created the iPhone, did you know Steve Jobs went to Verizon also, but Verizon turned down his offer. Steve Jobs wanted to own all the rights to iPhone but pair up with a strong wireless service to offer great connection. He told AT&T that they wont have any control over what he does or how it’s offered. And although reluctant they took the offer that Verizon had turned down.
Another great partnership is Apple and Nike. They have created the Nike + iPod. Nike + iPod has a chip that as you go bike or run it will track of the distance and speed from your previous workout. Also it has a feature that when you begin to slow down it will change the song in your iPod and gives you a previously selected “pump up” song to help you keep up your goal. Learn more about this at apple.com.
I had to write about the same topic and I found interesting that back in 1997 Apple was almost bankrupt until they got a $150 million invenstment from Microsoft. That Steve Jobs is one smooth talker.
ReplyDeleteHe had to be, in order to save that company. Steve Jobs made Apple who they are, when they got rid of him it was a huge mistake. Hes also led the competition to who they are now, without Steve Jobs things wouldnt be the same.
ReplyDeleteAnother interesting thing is that Steve Jobs has always admired Nike. I read in article that when Jobs returned to Apple as CEO in 1997 he stated that he wants Apple to become the Nike of the electronic industry. And look where Apple is today, he basically achieve his goal for the company.
ReplyDelete