Everyone always talks about how successful Apple is and how their name means quality. However, Apple has had its fair share of failures. One of the biggest failures was the Apple Lisa. This computer debuted in 1983 and had a price tag of almost ten thousand dollars. It was the first commercially produced computer to have a GUI interface. It seemed the Lisa had what it would take to become a highly successful PC.
However, many companies were turned off by the price and instead ran the cheaper IBM PCs. The only entity that ran the Lisa exclusively was NASA who used LisaProject for their project management. Although the Lisa was a very advanced computer for its day, it still ran very slowly when compared to other less expensive models of the time. Another factor that helped doom the Lisa to failure was the introduction of the Mac in 1984.
The Mac cost less and people flocked to this new Apple product. The Lisa seemed doomed from the begging. Its price was too high for what it provided to the customer. It was also cannibalized by Apple’s introduction of the Mac. In 1986 after a failed make over the Lisa was discontinued and was left as just a bad memory to Apple. It just goes to show you that not everyone can be successful all the time and making mistakes is just part of the success process.
However, many companies were turned off by the price and instead ran the cheaper IBM PCs. The only entity that ran the Lisa exclusively was NASA who used LisaProject for their project management. Although the Lisa was a very advanced computer for its day, it still ran very slowly when compared to other less expensive models of the time. Another factor that helped doom the Lisa to failure was the introduction of the Mac in 1984.
The Mac cost less and people flocked to this new Apple product. The Lisa seemed doomed from the begging. Its price was too high for what it provided to the customer. It was also cannibalized by Apple’s introduction of the Mac. In 1986 after a failed make over the Lisa was discontinued and was left as just a bad memory to Apple. It just goes to show you that not everyone can be successful all the time and making mistakes is just part of the success process.
Leticia, thank you for writing this. I for one LOVE my PC. The first computer my Dad bought us was a Mac and while it was fun for a little bit it very old very fast. To this day I don't like Macs and don't see myself buying one anytime soon. They might look nice but at the end of the day all I really need a computer for is to get on the Internat and make sure I can do my homework. And it seems that for those simple tasks Apple charges twice as much as the competitor.
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